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Cited from humanresourceonline

Malaysian low cost carrier, AirAsia, has announced that as part of its transformation into a travel technology company, it will work with Google Cloud to integrate machine learning and artificial intelligence (ML/AI) into every aspect of its business and culture.

In a media release, AirAsia’s Group CEO Tony Fernandes said: “AirAsia has been at the forefront of adopting new digital technologies since our inception in 2001. We are now in our next phase of development where we are expanding beyond air transport and digitalising our operations and processes to become more efficient.”

AirAsia will work with Google Cloud to solve high-impact business challenges, including:

  • Driving better demand forecasting and more targeted marketing.
  • Improving customer experience and loyalty by providing a more personalised experience for its customers.
  • Maximising operational efficiency and reducing risk through predictive maintenance, real-time weather forecasting and crew optimisation.

The airline’s technical team will work with Google Cloud engineers to solve specific business scenarios while gaining a solid foundation in AI with Google Cloud’s TensorFlow and Cloud Machine Learning Engine.

Through this partnership, AirAsia will be able to enroll its technical teams in the same programme Google Cloud uses to train its engineers, allowing the airline to build on its own internal machine learning expertise.

The low cost carrier will also work closely with Google Cloud to digitalise and transform its way of work and culture by deploying G Suite and Chrome Enterprise to create an agile digital experience that will provide access to data and analysis when and where they are needed for faster, more informed decision-making.

Fernandes noted that Google Cloud will enable them to make full use of the data AirAsia currently owns to open up new opportunities and help the firm build new businesses.

He said: “We are building two big platforms: airasia.com, which will be our one-stop digital travel platform where our customers can book their travel needs from flights, accommodation, tours, ground transport to entertainments; and BigLife, our lifestyle site which will be like Kayak, Tripadvisor, Groupon, and eBay rolled into one.

“BigLife will incorporate all the digital investments under our digital arm RedBeat Ventures, such as our money app BigPay, our inflight connectivity platform ROKKI, our online marketplace Ourshop and our logistics services RedBox and RedCargo. Both platforms will help drive much more business into AirAsia with the help of data.”

Diane Greene, CEO of Google Cloud, said: “AirAsia started with G Suite to transform the way its organisation works. Now, with our advanced analytics platform and machine learning services, AirAsia will be able to digitise every aspect of its business to better serve their customers.”